ABOUT

ABOUT

MAMÈNE - created by Designer, Ashli Parker Fell. 

Women's ready-to-wear focused on warm weather and seasonless dressing. Use of natural fibers and intentional design come together through key pieces that layer and tell a story of refined ease.  A study of garment treatment and grounding color, creating shapes from a humble beginning. Designed and developed in studio through draping and sample making. Intended for people to cherish and create long relationships with their clothing.

INTENTION

Style over Fashion.  Style is a foundational story in which pieces work together to express an eternal spirit unique to you. We design those key magnetic pieces that work effortlessly during the year with jeans, layers and accessories.  An investment in something timeless out lives a trend.

FABRICS

First we source existing, unused materials before developing new ones.  We use natural fibers that are easy to keep, live in and wear multiple times.  Linen, Cotton, Hemp, Silk and Wool.  They are made to age and build character with you.  We don't believe in plastic synthetic fibers that pollute the earth and put health at risk to produce and wear them.  Synthetic fibers are low-cost 'filler' in fabrics that make things cheaper in cost and feel, but break down and end up in the trash.  Up to 65% of new fabrics in our industry are made of polymer pellets (plastic) spun into thread and then woven.  Every time they are worn and washed, they shed millions of plastic micro-fibers into the environment. 

SAMPLING

All sampling is done in-house using available fabric to get the design intent and vision to come through.  This hand on approach gives us full control of the quality, construction to minimize development footprint.  This avoids multiple shipments of articles, fabrics and packaging.  Any mistakes or changes can double that waste, triple it or more.  Design to pattern to garment, then adjust and repeat.. is our favorite part of what we do.  It gives us opportunity to invent, discover new techniques and set our standard.

PRODUCTION

Design that is not trend centric has no pressure of time.  There is no rush to meet numbers and over-develop, so we have time to think about design and maximize existing resources.  New styles start as low-quantity orders made in the New York Garment District to test our client's reaction.  The success of a style measures how many pieces to make so we don't over produce keeping demand higher than supply.  We produce with the most organized, experienced manufacturers that value quality from India, China, Peru and the US.  Our partnerships are sourced by the region in which the fiber originated from or the type of garment that matches their skill level.  Each manufacturer is vetted and passes a level of standard we set forth.