Ashli Parker Fell is the designer and creator of handbag brand IF I FELL. She began the business one year ago in New York and runs it on her own, looking to collaborations for support.
How does sustainability weave into your work?
We design and produce locally with a positive and hands-on transparent process. This avoids extra shipping during the development process through to delivery…. packaging and other industry waste we would not be able to control if working over-seas.
We create using unused leather from larger luxury brands and our suppliers work hard to accommodate those differences– being able to work with the different leathers within one small order. These suppliers are in line with our ethical ethos by allowing small batch production and innovative ways to make a variety of colours per style with out disrupting the production process.
See the full interview here..