7 Small Brands on How They're Acing Sustainable Fashion

Ashli Parker Fell is the designer and creator of handbag brand IF I FELL. She began the business one year ago in New York and runs it on her own, looking to collaborations for support.

How does sustainability weave into your work? 

We design and produce locally with a positive and hands-on transparent process. This avoids extra shipping during the development process through to delivery…. packaging and other industry waste we would not be able to control if working over-seas.

We create using unused leather from larger luxury brands and our suppliers work hard to accommodate those differences– being able to work with the different leathers within one small order. These suppliers are in line with our ethical ethos by allowing small batch production and innovative ways to make a variety of colours per style with out disrupting the production process.

See the full interview here..

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Who What Wear

Handbags – Mar 23, 2019

This Is an Excellent Year for New Bag Brands, and These 9 Prove It

I feel like I might weep tears of joy into my flat white as I write this piece because, though we're only a few months into 2019, I can feel a real sense of positive change happening in the fashion industry. Yes, that's right—2019 is the year of sustainability in fashion, and the proof isn't just coming from "industry experts" or business reports as you might expect. It's coming directly from emerging designers and brands… 


if__i__fell    Custom Fell bag in pistachio for  @punodostres  💚 Love her 📸 style! Click the link to build your own Fell bag or send me your ideas!  #fellbag

Who What Wear

JAN 1, 2019

These 35 Instagram Brands Are Going to Be Huge in 2019

In my role as associate social media editor for Who What Wear UK, I spend a lot of time on the internet. A ton of that time is spent on Instagram, which means I stumble across new brands around the world nearly every day. So it felt natural to start the year with a massive list of the new brands and designers to discover, support and love as they get big—and it's also a chance to find unique pieces to wear so you stick out from the crowd. See my latest finds below.

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The Zoe Report

Sept 25, 2018

7 New Handbag Designers That'll Bring In All The Likes

In the age of Instagram, new and exciting fashion is always at your fingertips. Whether you’re scrolling for outfit inspiration, eyeing influencer-approved accessories, or discovering a just-launched shoe brand or new handbag designers, unearthing fresh labels is a near-daily occurrence for the sartorially driven — a blessing when the inspiration light dims on even the most well-stocked of wardrobes…